And in recent decades, retro has become de rigueur, as designers continually recycle the past for modern-day inspiration. Each decade is now associated with definable fashions, short-lived fads and signature silhouettes.
From full skirts to miniskirts and morning coats to leisure suits, men's and women's clothing design evolved so rapidly that it was all one could do to keep up and stay in style. Between the first decade of the 20th century, when women were still locked into figure-shaping corsets, to the last years of the millennium, when sexy sweats and low-rise jeans became must-have status items, fashion evolved from a luxury enjoyed by the highest echelon of society to a global business that whisks trends off the runway and into the stores before the last supermodel has left the catwalk. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed-then and now.Passion for fashion. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade.
20th Century Fashion offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore. Along the way, the signature feminine silhouettes of each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet's bias-cut gowns, Dior's New Look to Quant's Chelsea Look, Halston's white suit to Frankie B.'s low-rise jeans. Nieder & Jim Heimann The way we wore: The story of modern fashion-from couture to mass market The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite, into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk. 20th Century Fashion: 100 Years of Apparel Ads by Alison A.
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